Closing the sale as seamlessly as possible

Closing the sale as seamlessly as possible

According to Wikipedia, Closing is a sales term which refers to the process of making a sale. The term springs from real estate, where closing is the final step of a transaction. In sales, it is used more generally to mean achievement of the desired outcome, which may...

Top 10 tips on mobile marketing

Top 10 tips on mobile marketing

As marketers, we know that effective mobile marketing is no longer an added extra, but an absolute necessity in today's growing digital world. We are a world of scrollers, swipers and tappers and we use our mobile phones for just about everything. You can get in front...

The development of Zymplify

The development of Zymplify

It is a fascinating experience to “practice what you preach” in the business world. In the world of marketing automation software, companies like Zymplify can both sell and to use their own products as part of their sales & marketing efforts. Marketing automation in...

A beginner’s guide to Lead Generation

A beginner’s guide to Lead Generation

What is lead generation? The process of attracting and converting strangers and prospects into someone who has indicated interest in your company. A lead is a person who has shown interest in your products or services in any way. Lead generators could come in the form...

8 top tips for better email marketing

8 top tips for better email marketing

Email marketing is still one of the most popular forms of digital marketing, but how you should approach it has changed in recent years. Long gone are the days when you'd send out thousands and thousands of emails in one go, bombarding your audience with generic...

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